Fuel for Brands™

 

IN 2008 WE STARTED AGENCY MAGMA. NOW IN 2010, WE'RE A ONE SHOW FINALIST. THAT'S PRETTY AWESOME.
Our recent and past work and awards allow us to say that we're innovation agents with proven backgrounds in communications,
creativity and content development. View The World Park Campaign

Fuel for Brands™
Big, small, new or old. All brands need a little fire now and then. A little extra giddyup. But it isn’t easy out there. The marketing landscape is becoming increasingly complex and technologically advanced every day. But that’s our specialty. Our passion. Our reason for having an office and business cards. We provide ideas that succeed in this ever-changing marketplace.

YOUNG AND EXPERIENCED. IT’S NOT AN OXYMORON.
Advertising legend Lee Clow recently said, “If you want to participate in the future, you’ve got to start hiring young people, and don’t tell them what to do-ask them what to do.”

We couldn’t agree more.

WHO WE ARE
Agency Magma is a small untraditional creative content agency made-up of young, experienced and talented marketers who help brands explore new and innovative marketing approaches. We are technophiles, media agnostics, marketing specialists, change agents, innovators, instigators – unsatisfied with doing things the way they’ve always been done.

OUR CORE
Led by two top industry creative directors: Michael Ferrare and Kimberly Bartkowski, Magma is a small collective of young but experienced marketers. We’re a team of creatives, technophiles, media agnostics, marketing specialists, change agents innovators, instigators and people generally unsatisfied with doing things the way they’ve always been done. We believe in a small, dedicated core staff. Not just because it means a more collaborative office with fewer staplers, but because it works better for our clients.

 

Michael Ferrare, Founder, Creative Director
Voted by his peers, Michael has received just about every prestigious award the advertising business offers. From local awards in Philadelphia where Michael got his start, to the International Grand Lion at Cannes (2x) and dozens upon dozens in between.\

His early years were spent at Gyro Worldwide, a leading national, youth-oriented ad agency. After a couple of years in Philadelphia, it was clear that Michael would have to go to the hottest creative agency in the country: Crispin Porter + Bogusky. CPB quickly met with him, saw his work and hired him on the spot. He went on to execute brilliant, integrated and interactive creative work for Virgin Atlantic, MINI Cooper, Method Home, Borders Books, Burger King and Volkswagen.

From Crispin Porter + Bogusky, Michael went on to play a leading creative role at Avenue A/Razorfish, the nation's largest Interactive agency. While there, he got a heavy dose of corporate experience — important, but not the environment for a creative innovator. However, while at Avenue A, Michael played the leading creative role on Mercedes-AMG, Neutrogena, Carnival Cruises, and Sprite global. As he transitioned from the corporate world to the free-thinking world of his own integrated marketing company, he served as a creative consultant for Saatchi & Saatchi Worldwide and Fallon McElliot on branding assignments and new business.

In addition to winning big at Cannes his additional awards and publications include: OneShows, Clios, Webbys, D&ADs, LIAAs, Communication Arts, Art Directors Clubs, USA Today, Wallpaper, GQ, International Andys, Bennys, Addys, How Magazine, Washington Post, and the New York Times.

 

Marie-Alice “Lisa” Armand
Lisa is a senior level advertising executive/fanatic with 10+ years of account management experience which includes brand development, strategic planning, and delivery of traditional and non-traditional branded creative content. Lisa gained her brand marketing/advertising savvy growing with CP+B, as it became the hottest creative agency in the country. At CP+B, Lisa contributed to the launch and success of “truth” (a youth-focused anti-tobacco brand); the U.S. launch of the MINI automotive brand, the management and development of MINIUSA.com; the launch of the Volkswagen GTI and initial build of the online CGI configurator; and until recently the new Plum Card for American Express OPEN.

 

WE DON’T USE THE BEST WE HAVE. WE USE THE BEST THERE IS.
We’re all about finding the right person for the job. Even if they’re not under our roof. In fact, one of our biggest strengths is our network. Our stable of award-winning, talented friends who are too good to settle on an agency staff job. And too hungry not to put their talents to good use. So we pull the strings and get the right people working on your project.

OKAY, SO WHAT EXACTLY DO WE DO?
Well, in the past we’ve been asked to create new products, re-create brand identities, pitch television shows, change brand perceptions, re-do marketing plans, launch niche luxury car brands and give insights on youth media trends. In short, we solve problems in new and different ways.

OUR METHOD
The best way to create something new is to approach things in a different way. To change the creative process. And that’s what we do. While most agencies keep departments separate from each other like zoo animals, we mix them all together on one project. Creative specialists. Media Pioneers. Technological gurus. We throw them all together in one big creative blender, so they work together and come up with something new. And while it may look like organized chaos, it works.

 

THEY’RE MORE THAN LOGOS, THEY’RE PROOF.
Every marketing company has their big page of logos. And this is ours. But there’s nothing typical about the work we did, or the results we achieved. And we’ve been given a lot of shiny stuff to show for it. But we’re strong believers that our most successful work isn’t displayed on our mantle. It’s yet to come.

OUR SHINY STUFF
Sure, we’ve won a lot of awards. And our moms are really proud of them. But here, they don’t sit under a spotlight, and we don’t have a cleaning person come into the office twice a week to dusk and polish them. Truth is, we’ve won almost every national and international award offered in the business. And that’s in the last three years alone.

AWARDS & PRESS:
Cannes Grand Prix (2x), Cannes Titanium, OneShow, Clio, Webby, LIAA, D&AD, Communication Arts, Art Directors Club, NY Times, USA Today, Wallpaper, GQ, International Andys, Viral Awards, Benny, Addy, How International, Washington Post, Vanity Fair, CNN, FOX, and MSNBC.

THE PAST IS THE PAST
Our past successes are just proof. Just our credentials. Just our “Hey, here’s what we’ve done.” Our focus is all about discovering the next big thing. The next big success story. And that’s a major difference. A lot of marketers take what’s been successful before, and do it over and over again. And that’s precisely why people tune out advertising. They’ve been there, seen that. So we’re constantly trying to find what’s next. And we’ll do it for you.

 

Recent News & Work

Watch some commercials / campaigns:
View our YouTube channel.

New work for good:
View Central Park's-The World Park Campaign.

Press:
The World Park-Media Life Magazine
The World Park-Press Release

Michael Ferrare—Founder / ECD

• Read The Emerging Times—a daily marketing blog that you subscribe to for free, and is delivered to your inbox (almost) everyday.

 

*
 

Agency Magma, 87 Franklin St. Third Floor New York, NY 10013 P. 212-388-0413 Contact: newbusiness@agencymagma.com